Why Your Business Needs a Strategic Plan


Two questions we frequently hear from our clients in Saint John, Moncton, Fredericton, or in one of the smaller communities in New Brunswick is “Do I need a strategic plan”? and “How do I prepare a strategic plan”?

Our answer is always the same. Whether you’re starting a business, looking to expand or maintain your market – a strategic plan is a necessity.

A sound strategic plan will help you keep your company moving forward toward its ultimate goal, without losing site of the big picture.


You’ll realize the value of having taken the time to prepare a strategic plan for your business, when you experience the benefits.

These include:

  • Making the decision-making process easier;
  • Informing, motivating and involving employees;
  • Making it easier to keep track of benchmarks and performance;
  • Providing a framework for more detailed planning; and
  • Stimulating change

A strategic plan describes:

  • Your company;
  • It’s products and services;
  • The competitive environment you face;
  • Your management team;
  • The company’s financial health; and
  • Business risks.

Why create a strategic plan? Before risking your capital and time, you’ll want to know that your business idea is not only reasonable but can generate the profits you expect.

strategic planning


A small investment in creating your strategic plan, can make the difference between success and failure. Starting and growing a business requires immense amounts of your time, money and resources. You can reduce your risk considerably by following a strategic plan created specifically for your business.

It does take time, research and analysis. And if you’ve never completed a strategic plan before, it can seem overwhelming. One of our core services is working with business owners just like yourself. Our Strategic Planning service can help you build the business you always wanted. We work with clients in Saint John, Fredericton, Moncton and all of southern New Brunswick.

Do you have questions on how to get started? Request a Free Consultation or call Donna at 1-800-657-4067.